Scuderia Ferrari is not just a team; it’s a religion in the realm of motorsport. It’s an iconic symbol of technology and innovation in Italian cuisine. The automotive brand, which is one of the most powerful in the world, has now become the epicenter of power and precision. Enzo Ferrari founded this automotive brand in 1929, and it went on to become one of the most successful racing teams in Formula One. With 16 constructor titles and 15 driver’s championship titles, Ferrari is one of the oldest racing teams in the history of Formula 1.
In this article, Here’s everything you need to know about Scuderia Ferrari’s sponsorship and deals for the 2024 F1 season.
1. Shell
Shell is one of the oldest and most premium partners with the Ferrari racing team. This Italian fuel and lubricant brand had sponsorship insights with the team back in 1929 and was still together, delivering numerous winning campaigns and improving technological advancements. Shell's long-term commitment has made Ferrari a successful autonation. They both renewed their partnership in 2021, intending to focus on reaching their net carbon footprint by the end of 2030. With this sponsorship deal, the brand will be working on sustainable biofuels and synthetic liquid fuels.
2. Santander
One of the premium partners of the Scuderia Ferrari sponsorship for the 2024 F1 season. Santander is a global banking institution founded in 1857 in Spain. Ferrari and Santander have been together since 2010 but left the deal at the end of the 2017 season. Later on, in 2021, Ferrari relinked with Spanish banking on a multi-year deal. The bank brought over $120 million to put the logo for the company configuration as one of the fastest-growing banks worldwide. Instead, the bank provides financial assistance to the team and helps to resonate with the research and development of the F1 car with capital gains.
3. HP Inc
In April 2024, Ferrari announced a multi-year title partnership deal with one of the iconic computer brands, HP Inc. HP Computers became the leading title sponsor for the legendary racing team. This business agreement was believed to be a multi-million-dollar contract reflecting the advancement and innovation hype created in Formula 1 racing. HP Inc. not only helps with technological assistance but also provides data engineering and statistics to the team so that it can perform data analysis with a greater focus on power and performance.
4. Puma
One of the world’s leading sports brands ties up with the world's fastest sports car manufacturer. Puma has been a sporting sponsor of the Ferrari F1 team since 2005, making it one of the largest existing collaborations based on the business insights of Ferrari F1. The sporting brand is also responsible for creating and designing the team's seasonal racing suits. The sporting brand spent about $20 million to put its iconic Puma logo on the front framework of the F1 car.
5. Richard Mille
Richard Mille is a watchmaker who represents the pinnacle of luxury and performance. With such a business configuration, the astonishing firm linked with a premium sponsorship deal with the Ferrari F1 team. The team resonates with power and performance in its iconic red uniform. Both brands share a unique bond forged by mutual corporations and excellence.
6. Ray-Ban
Ray-Ban is one of the leading styling partners with the Ferrari F1 team. Ferrari F1 officially announced their styling sponsorship with Italian eye-wear brand Ray-Ban in 2016. The exotic eyewear brand makes Charles Leclerc the brand ambassador, inspiring influencers in the world of Formula 1
7. Amazon Web Services (AWS)
AWS Ferrari announced in June 2021 that it would become Amazon Web Services' technical partner. With this sponsorship deal, AWS will provide their official cloud provider to power innovation to the next level. We can often see the logo of AWS on the body framework of the car and on the driver’s racing suit to promote digital engagement within the team and business insights.
8. Genesys
Genesys is the strategic partner of the Scuderia Ferrari F1. The brand empowers more than 7,500 organizations by creating the best experience for customers and employees. With Ferrari, Genesys backed up the team with powerful customer support. This partnership deal is also extended beyond the reign of Formula 1. Genesys also became a technological sponsor for Ferrari in endurance racing.
Many other technological brands have been authorized business partners with the Ferrari F1 team. Some curative firms, like CEVA Logistics, Bitdefender, and HCL Software, provide technical assistance to the team. Even some brands, like Brembo, Riva, and Manpower Group, supply goods and services to Ferrari F1 racing hospitality.
