Haas is one of the few teams that has been an underdog in recent seasons. Their relationship with Ferrari is subtle, providing engines and other technical support to the American-based Formula 1 team. The team sometimes shows immense results that play a significant role for the contributors of the Haas F1 team. This partnership ignites the team to compete at the highest level of the racing league. The only American-owned F1 team on the grid has helped to increase the popularity of F1 in the United States.
The Haas F1 team’s sponsorship deals generated about $50.2 million revenue in the 2023 season, according to the global data report. Currently the official website of Haas F1 Team shows 16 partners with Moneygram being the Title Sponsor. In this article, we will look at the list of top 10 Haas F1 team sponsors 2024.
Top 10 Haas f1 sponsors 2024 list
1. MoneyGram
Moneygram is the official title partner of the Haas F1 team. In October 2022, the Haas F1 team announced a mutual partnership deal with the digital P2P payment solution MoneyGram to be the title sponsor for the F1 team. This agreement was coming to an end after the 2024 season was over.
In July 2024, the digital payment solution MoneyGram decided to confirm the extension of the title sponsor for the Haas F1 team until the 2028 F1 Championship season. This extended agreement also proposed Ferrari provide them with all technical expertise until 2026. According to the agreement, Moneygram is investing $20 million per year in Haas F1, which the highest single investment into the team.
2. Haas Automation
Haas Automation is the largest CNC machine tool builder in North America. With its founder, Gene Haas, they step into the world of motorsport, from NASCAR to F1. In 2016, Haas became the first American F1 team to enter Formula 1. With 30 stakes in the racing team, Haas Automation is the official premium partner of the Haas F1 team sponsor for the 2024 season.
3. PlayNGo
In November 2023, a joint venture was signed between PlayNGo and the Haas F1 team. PlayNGo, a Swedish entertainment company, marketed casinos and online rummy games. As part of this collaboration, the brand logo will be featured on the team’s F1 car and driver’s race suits.
4. Mercari
Mercari is an online digital leading platform that signed a premium partnership deal with the Haas F1 team. The deal was signed before the commencement of the Japanese Grand Prix and will continue for the rest of the 2024 season. This all-new sponsorship deal will feature the Mercari logo on the team’s cars for Miami, Austin, and Las Vegas.
5. Palm Angels
The high-fashion luxury brand has collaborated with the Haas F1 racing team for the 2024 season. This Italian clothing brand has been an official entertainment partner of the American F1 team. With this partnership, the fashion brand will also feature new collections of racing series for collective shirts and T-shirts inspired by the Haas official team livery.
6. Oak Berry
Oak Berry is one of the largest acai brands in the world. In November 2022, the F1 racing team signed a mutual contract to be one of the official acai partners of the US-based F1 team. The brand will be featured on the front wing of the F1 team’s car and also perked with an emblem on the race suit of reserve driver Pietro Fillipaldi.
7. Schuberth
Schuberth is one of the leading helmet brands in Germany. This renowned German helmet maker signed a multi-million-dollar sponsorship contract with the team in 2022. But the contract was extended further, and now the brand has possession to create and design racing helmets for the drivers and pit stop crew members.
8. Tricorp Workwear
The famous Dutch workwear company is the official team apparel supplier for the Haas F1 team for the 2024 season. The deal was first signed in 2023 with a mutual agreement until the 2026 season. This partnership will provide the team with modern workwear and racing apparel. They also produce official team racing merchandise for the fans globally.
9. Champagne Taittinger
A French champagne-producing organization has signed a multimillion-dollar deal with the Haas F1 team. The champagne brand was a part of the racing team during its second season in F1 in 2021. Champagne Taittinger is one of the oldest sponsorship deals, and it is still growing with Haas and Moneygram.
10. Travis Matthew
California’s leading fashion apparel brand has become the official travel kit partner and luggage supplier for the Haas F1 team. With such a brand endorsement and business partner, Travis Matthew became one of the few American brands to sign with the American F1 team.
Additional Key Partners:
Some honorable mentions include Pirelli, MGM Rewards, and Chipotle. The French eyewear brand Alpine Stars has also been the official eyewear partner with the Haas F1 team. What are your initial impressions of such brand endorsements and sponsorship business deals? Tell us in the comments below. Also for us for more updates on the insights of the Formula 1 world.
