The 2024 season brought some remarkable journeys to an end for Red Bull’s junior team, Alpha Tauri. For the 2024 F1 season, the team has been rebranded as the Racing Bulls, also known as the Visa Cash RB Formula 1 team. This new shift also brought denoted allays of sponsors and partnership deals. Visa marked a new vision as it became the major sports sponsorship company for over 15 years globally. In this article, let’s look at the list of top 10 RB F1 team sponsors 2024.
1. VISA
Visa is one of the leading financial card brands in the world. In January 2024, it marked a new vision that would result in the stepping stones for the brand in the sporting world. With Red Bull, Visa signed a multi-million-year deal to become the title sponsor for its rebranded sister team, previously known as Alpha Tauri. With an amount estimated to be about $30 million, the team was rebranded as the Visa Cash RB Formula 1 team, with Cash App becoming the second title partner.
2. Cash App
F1's immense popularity and global reach have made many brands collaborate with the racing team. One such brand is the Cash App. The online mobile payment service app has collaborated with the Visa Cash App RB team as a second title sponsorship deal. Cash App has already been a business partner with Red Bull since 2021.
3. Honda
Honda has been an engine supplier for the Red Bull Racing since 2020. But after the 2023 season, the automotive brand has left the F1 dominance and given all rights and regulations to its racing team to manufacture its racing power units. For 2024, Red Bull also introduced its all-new engine as Red Bull powertrain. This also implies its junior team to craft a sponsorship deal with the VCARB Formula 1 team.
4. Red Bull
As part of the primary championship-winning team, Oracle Red Bull Racing team. The Visa Cash RB has extended a multi-year contract deal with the Red Bull F1 racing team. In February 2024, Red Bull energy drink became a major partner in the sponsorship deal for the VCARB F1 team. With this agreement, the team will continue to use the powertrain and other driving mechanisms developed by Red Bull.
5. Epicor
One of the leading software companies, Epicor, has been the premium partner for the Alpha Tauri in 2021. However, when the team rebranded under the Visa Cash App, the team decided to renew the existing contract with Epicor and extended the business deal for the next three years. With this deal, Epicor will provide the necessary software and tools to access elementary data during the race weekend.
6. Siemens
Siemens has been the technical partner for the Red Bull F1 racing team. As per the new agreement enclosed within the Red Bull reign, the German technical organization will be the technical partner for the VCARB Formula 1 team. The newly formed racing team will get access to the logistical challenges and improved manufacturing complexity.
7. Tudor
Tudor, the Swiss watchmaker, joins the realm of motorsport. With the new racing team, Tudor underwent a radical agreement with Red Bull and its junior VCARB team. According to the agreement, the magnificent logo and signatures would be striking on the livery of the F1 cars. The watchmaker will also feature on the team’s driver suits and other racing assets.
8. Hugo Boss
The German luxury fashion brand Hugo Boss made a bold step to enter the motorsport world. In February 2024, the brand announced a new partnership. deal with the Visa Cash App RB (VCAPRB) F1 team. With this sponsorship agreement, Hugo Boss would be the official apparel partner for the racing team. The deal imposed on the brand’s signature is embraced on the driver’s suits and team wear and also appears on the team’s F1 race car.
9. ORLEN
Global oil and gas company Orlen has entered motorsport as the principal partner of the VCARB F1 racing team. Orlen Group would provide telemetry data to the racing team and statistics to analyze the performance of the car during the race. This agreement would bring the tech team to put their logo on the new car during the race weekend.
10. Randstad
One of the few prominent HR technical brands of Italy has resurfaced as the official HR partner of the Visa Cash App RB Formula 1 racing team. The HR services company was co-detailed with Alpha Tauri in 2019. With this new contract expansion, the brand would get the rights to behold their team logo on the race cars and also promote new engineers to the team.
Additional Key Partners:
Some honorable mentions are NEFT Vodka trading brand, Hugo Wear, which was also the official partner for the Red Bull racing team. Other business partners include XM Trading, Pirelli, Ravenol, Pioquardo, Riedel, and Roboze. What is your favorite brand that represents you and makes you differ from others? Please let us know in the comment below.
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