The team with the second most constructor championship titles in the history of Formula 1 needs no introduction. This team was founded by legendary engineer and innovator Sir Frank Williams in 1977. Williams F1 racing holds a special name in the world of F1. With the support and vision of Patrick Head, the team was able to clinch nine constructor titles and seven driver’s titles in the realm of Formula 1 racing. The success and achievements in motorsport depend on strategic partnership deals and business entities.
The Williams Racing F1 team’s sponsorship deals generated about $48.2 million revenue in the 2023 season, according to the global data report. This article will explore the top 10 sponsorships of Williams F1 racing for the 2024 season.
Top 10 Williams f1 sponsors 2024 list
The 2024 season marks the new era of Williams Racing. As of now, the team is managed by the most experienced aerodynamics engineer, James Volwes, as a team principal. This helped them to bring a diverse range of sponsorship deals for the team. These business partnerships play an important role in competing at the front grid of F1 race engineering technology and development.
The official website lists 21 business partners with Williams Racing with Duracell serving as the primary title sponsor for the 2024 season. We try to cover the top ten sponsors for the Williams team.
1. Duracell
Duracell is one of the giant players in the battery production market in North America. The company was acquired by Berkshire Hathaway in 2016. In 2022, the company made a turning point when it signed a multi-million-dollar contract deal with Williams F1 Racing. The British racing team announces them as the official title partner for the 2023-2024 season.
This deal would make Duracell position its logo on the Willains F1 cars and drivers suits, with the contract being extended beyond the 2025 season.
2. Dorilton Ventures
Dorilton Ventures is a private investment firm that became one of the strategic business partners with Williams Engineering. They were the first firm to invest heavily in the Williams F1 team so that they are available for the next season. In 2020, when Willaims had the last capital and resources to run the team, they sold their stakes to a US bank. The firm paired with $150 million in August 2024 for the premium title partner.
3. Pirelli
Pirelli is one of the leading promoters of Formula 1 racing. After its long journey in the realm of the motorsport industry, Pirell became the official tire partner of F1. The Italian tire manufacturer serves as the official tire supplier to the racing team.
4. Gulf Oil International
Gulf Oil International is one of the biggest lubricant-producing companies in the world. In February 2023, the brand tied a multi-year contract deal with the Williams F1 racing. With this partnership, the brand would have the right to put its logo on a Williams F1 car and will also be attired with driver’s suits.
5. PUMA
The biggest sporting apparel has signed a multi-million-dollar deal with the British F1 racing team as an official merchandise partner for the 2024 season. This business deal has made PUMA the official merchandise supplier for the team. It also supports the activities of the Williams junior driver’s racing program and Esport racing division.
6. Stephens
Stephens is a privately owned financial services company that teams up with motorsport racing by signing Williams F1 as their official investment partner. In 2024, Williams and Dorilton Capitals made Stephens an official investment banking partner, with a contract extended beyond 2025.
7. VAST
VAST Data is one of the emerging players in the data science world. Their firm has signed a multi-year deal with Williams Racing as the official data storage platform partner for the 2024 season and beyond. With this deal, the IT firm will have access to the technical inventory of the racing team, and its logo will be positioned on cars as well as on team racing gear.
8. Life Fitness
Life Fitness is the primary player in commercial and fitness equipment accessories. The brand continues to serve as the global partner in commercial fitness and gymnastics for Williams Racing since 2016. Life Fitness has been the official fitness equipment supplier to the team since its initial joint venture.
9. Crew Clothing Company
The British luxury brand Crew Clothing Company has joined Wiliams F1 team in 2023. For the 2024 season, the brand is now the official supplier of their travel kit and dresses the team while traveling for events such as the Monaco GP and the British Grand Prix.
10. Kraken
The sponsorship deal with Kraken and Williams F1 racing has prolonged the spirit of diversification and progression. In 2023, Kraken joined the team as the presenting sponsor for the racing team. With this deal, Kraken is responsible for organizing events and fan meets for numerous Grand Prix races.
Additional Key Partners:
Some notable key partners are as follows: My Protein, Globant, Mercado Libre, Keeper, and Purestrem. The fastest-growing beer brand, Michelob Ultra, has signed a multi-million-dollar deal with the Williams F1 racing. Other honorable mentions include Jumeirah, Broadcom, SIA, and The Ingenuity.
