Red Bull Racing has become a dominant force in the world of Formula 1 since the last decade. After winning the four consecutive titles from 2010 to 2013, this team is one of the top contenders in each championship edition. When the team wins, it not only attracts fans but also attracts various sponsors from different sectors. These brands place their logo in the body of F1 car and driver suits and other team assets to increase their visibility & brand value.
The Red Bull Racing F1 team’s sponsorship deals generated more than $226 million revenue in the 2023 season, according to the global data report. Currently the official website of Red Bull F1 Team shows 36 partners with Oracle as Title Sponsor and ByBit as Principal Sponsor. In this article, we'll look at top 7 Red Bull Racing F1 team sponsors for the 2024 season and their details.
Top 7 Red Bull f1 sponsors 2024 list
1. Oracle
Tech Giant, Oracle is the title partner of Red Bull Racing from the 2021 season. The American-based brand, Oracle, upholds its position as an organization that ensures complex data and captures real-time insights in a database management system. According to Fox news, the deal is reportedly estimated to be about $695 million with Red Bull Racing which includes the name change to “Oracle Red Bull Racing”. In addition, the Oracle will also provide the customer experience technologies to the team to enrich their fan experience. Oracle’s data analytics knowledge will help the team in the tools to assess on and off track performance.
2. TAG Heuer
A famous watchmaker brand from the lands of the Swiss has also been one of the most prominent sponsors of the Red Bull Racing Formula 1 team. For the 2024 season, Red Bull gets an association with Tag Heuer that would elevate the brand image of both the team and its sponsors. The watch of AG Heuer can be seen on the wrist of Red Bull’s racing drivers. This would create brand visibility and exposure to market sales.
3. Heineken
In 2023, Red Bull announced its multi-year sponsorship contract with Heineken, a giant beer brand. Together they both try to deliver performance on the track as well as off the track with a slight glimpse of adrenaline taste especially in the areas of music & gaming. Heineken made three-time F1 champion Max Verstappen their brand ambassador as it's a Dutch brand and representing a Dutch racer generates a huge fan base and marketing excellence.
4. Mobil1
Exxon Mobil1 is the technical partner of the Red Bull Racing team. The famous lubricant brand is one of the team’s official lubricant fuel suppliers for both performance and innovation. Mobil1 is one of the few sponsor deals that has been with the racing team since joining in 2017. Both are again collaborating on developing new hybrid lubricants for the proposed F1 testing in 2026, to be carbon neutral by 2030.
5. Honda
The automotive manufacturer that made a regular Red Bull a beast. With Honda’s cutting edge technology and design, Red Bull became champions of champions with Max Verstappen in 2021–2023. Both the organizations have decided that the partnership will end after the 2025 season.
6. Pepe Jeans
After the contract extension deal ended with Puma, Pepe Jeans London debuted as the official sponsor for the 2024 season. With two resurgence brands, building up a fast-paced relationship with Red Bull helps capture the dynamic energy and adrenaline of the race track into a new collection of lifestyle wardrobes. With collaboration with F1, new apparel allows individuals to embody their love for passion in their everyday lifestyle.
7. EA Sports
World's leading sports video game organization has signed up with Red Bull Racing for the 2024 season. With a sports game niche, EA is acclaimed to be one of the best game developers globally. With Red Bull, EA Sports achieved new heights and as a key partner in gaming, the all-new game of F1 2024 features Max Verstappen in the promotional gaming video and also appears on the cover page of the game’s championship edition.
Additional Key Partners:
Some other Team Partners include SUI, Red Bull Racing’s official blockchain partner. Sui, launched in May 2023 by Mysten Labs, is a unique Layer 1 blockchain and smart contract platform, Patron Tequila - Team spirits partner, Rokt, Rauch Fruchtsaefte, América Móvil, Interprotección, Pirelli, Gold Standard.
Viewing Partner: Hard Rock
Luggage Partner: Built For Athletes
Team Apparel Partner: Castore
Headwear Partner: New Era
Luxury Footwear Partner: Athletic Propulsion Labs
Eyewear Partner: Blenders
Racing Partner: YETI
Headset & Video Conferencing hardware partner: HP|Poly
The Auto Cleaning & Care Partner: Armor All
Technology Solutions Partner: CDW
Technical racewear partner: Sparco
Innovation Partner: Zoom, Siemens, AT&T, DMG Mori, Hexagon, ANSYS
Cybersecurity Partner: Arctic Wolf
Team Supplier: PWR
In recent years, Red Bull’s dominance in the racing arena gave them significant sponsors. This resulted in the impressive commercial success for the team.
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