Formula 1 is the realm of motorsport. It's the sport that attracts millions of investments in the form of sponsorship deals. The Alpine F1 team’s sponsorship deals generated about $87 million revenue in the 2023 season, according to the global data report.
Alpine, which is owned by Renault's F1 sport, is currently competing fiercely in the mid-standings. The Alpine F1 Team’s official website shows 35 sponsor partners for the current 2024 season. BWT is currently the title sponsor of the team. Castrol, BP, H. Moser & Cie and Renault E-Tech are the premium partners of the team. In this article, we will look at the list of top 10 Alpine F1 team sponsors 2024.
Top 10 Alpine f1 sponsors 2024 list
1. BWT: Title Partner
The Title Alpine F1 sponsor is BWT, also known as the Best Water Technology. It is one of the few organizations that acts as a leading water technology company in Europe. In February 2022, the Alpine F1 team announced they would sign an exclusive deal with the BWT company for the title partner of the 2022 season. Both the team and the brand are working together to reduce the overall carbon footprints across the fields. The highest sponsorship amount is coming from BWT which is $25 million per year according to their agreement.
2. Renault E-tech: Premium Partner
The Renault E-Tech is a division of Renault’s automotive realm. The E-tech was launched in 2013 to support and establish the quality and infrastructure of the upcoming electric vehicle classification. Both Alpine and Renault are working on the process of making EVs and hybrid engines. This brand is also sponsored by Formula E, as it's the official partner of Renault’s Formula E racing program.
3. Castrol & BP: Premium Partners
Castrol is one of the leading lubricant brands and resonates with the passion for performance and power. Before rebranding the team as Alpine, the Renault F1 team already signed a premium partnership deal with Castrol and BP in 2017. In 2022, Alpine had a mutual contract agreement with the company to supply fuel and lubricant for their F1 cars. This sponsorship deal also went further to supply adhesives and necessary accessories for the team’s industrial machinery and heavy equipment.
In 2023, the team renewed their partnership deal with a new 5-year plan agreement for further extension.
4. Microsoft
American tech giant Microsoft is one of the leading technological aural in the world. New software updates and processes have helped many organizations to enable digital transformation. A business partnership with Alpine is something new, but the relationship between Renault and Microsoft was old when both signed the deal in 2008 while the team was partnered with Lotus.
5. XBOX
In the game with the game. XBOX and Alpine signed a multi-million-year deal with the Microsoft gaming corporation. This mutual agreement was signed in September 2023. With this, Alpine has all the rights covered for the F1 cars in the Xbox game and has become the official partner for PC games.
6. BusinessSolver
The Business Solver has been one of the market-changing technologies on the European mainland. It was already a business partner for Alpine Motorsport and partnered with them in the WEC. In February 2024, with the Alpine F1 team, the empathetic service provider also signed a multi-year sponsorship deal.
7. Qatar Airways
Alpine signed a new deal with Qatar Airways in the previous season. In 2024, the team made them the official airline partner. With Qatar Airways, the team members get early access and exclusivity with the travel partner and also help VIP fans travel to their favorite grand prix events. The partnership also brought Alpine drivers to wear specially designed helmets and caps officially for the Qatar Grand Prix.
8. Matrix
Matrix is one of the coveted health tech brands. It is one of the oldest brand endorsements that the iconic F1 team has been sponsoring since 2006. With Renault and Alonso, the team signed a sponsorship deal in 2006. As per the deal, it brought maximum profit from winning the drivers as well as the constructor championship.
In 2020, the team got a new name, Alpine. With this, the F1 team manages to renew the old sponsorship deals with the new extended version. Matrix has been supplying high fitness tech to the gym and training hospitality for the drivers and engineers as well.
9. Roland
The Japanese digital printing manufacturer and solutions, Roland, is the official partner of original equipment manufacturers for the Alpine F1 team. In 2022, the deal was signed with Mutual Corporation, and Roland became the official printing solution for embarking on the goods and services for the team.
10. Track Racer
Since 2008, the track racer has been designing high-end racing simulators for the Renault F1 team. Now called Alpine, it helps to simulate the real-world driving experience on the simulator while the racers are practicing before the actual Grand Prix race events.
Additional Key Partners:
Some other OEM premium partners include 3D Systems, Hexis, Alpine Eyewear, Italian tire manufacturer Pirelli, GCaps, Yahoo Messenger, Shamir, and Boeing.
