Manchester United unveiled a new primary jersey sponsorship with TeamViewer, a German software business, earlier this year. Since 2014, the club has worn Chevrolet on the front of its jerseys. Since its inception in 1982, United's past shirt sponsors have included Aon, AIG, Vodafone, and Sharp Electronics. According to reports, TeamViewer will pay more than $60 million every year to be featured on the club's famous red shirts. Going into the 2021-22 season, Manchester United has Global Partners, Financial Partners, Media & Telecom Partners, and Regional Partners. The firms and organizations that have a significant branding presence throughout Manchester United's physical and digital assets are listed below.
Global Partners:
Adidas – When United's contract with Adidas was revealed in July 2014, it set all kit-deal records. After a thirteen-year contract with United, the German sportswear giant replaced its American competitor Nike, whose £24 million-per-season relationship with United ended after the 2014-15 season.
TeamViewer – In March 2021, the German IT business with headquarters in Göppingen was named United's new Principal Partner. Starting in the 2021-22 season, TeamViewer will take over as the front-of-shit sponsor on United's matchday uniforms, replacing Chevrolet.
Kohler – In July 2018, Kohler, an American producer of furniture, cabinets, tiling, engines, generators, and plumbing items signed a multi-year, £20 million-per-year deal to become United's first-ever sleeve sponsor.
Aeroflot – Since July 2013, the Moscow-based flag carrier and Russia's largest airline has become the Official Carrier of Manchester United.
Apollo Tyres – In September 2016, the two companies expanded their collaboration in a three-year contract that made Apollo Tyres Manchester United's worldwide tire partner.
Cadbury – In February 2020, United agreed to a multi-year partnership with Mondelez International, the owner of the Uxbridge-based British chocolate company Cadbury.
Chivas – Since August 2018, the Scotch whisky brand has become United's Official Global Spirits Partner.
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DHL - In August 2011, the courier service signed a four-year agreement worth at least £40 million to become the front-of-shirt sponsor on United's training shirts.
Gulf Oil International – In March 2016, United inked a sponsorship contract with Gulf Oil International, a Hinduja Group-owned gasoline and lubricant retailer, designating it the club's Official Global Lubricant Partner and Fuel Retail Partner.
Konami – In July of this year, Konami was named United's Official Gaming Partner. United's license, which includes real-life likenesses of players, uniforms, and stadiums, will be featured in Konami's yearly Pro Evolution Soccer release, according to the agreement.
Tag Heuer – Since July 2016, the Swiss luxury watchmaker has become United's Official Timekeeper and Global Watch Partner. Tag Heuer created a unique club-themed collection of timepieces adorned by United players to kick off the partnership.
HCL - Since September 2015, it has been United's Official Digital Transformation Partner. The two collaborate to produce unique fan experiences that will engage United's 659 million global fans.
Chevrolet – In 2012, Manchester United signed a contract with General Motors, a Detroit-based American business, to make its Chevrolet automotive brand a Principal Partner and Official Shirt Sponsor of the club. TeamViewer has taken over as the new front-of-shirt sponsor on United's matchday shirts, although it remains listed as the club's Official Global Partners on the club's website.
Casillero del Diablo – Since 2010, Casillero del Diablo (Devil's Cellar), a Chilean wine brand owned by Concha y Toro, Latin America's largest wine producer and exporter, has been United's Official Wine Partner.
Ecolab – In August 2021, the firm was named an Official Global Partners of the club. Ecolab's products and science-based solutions will be applied across the club's different facilities as part of the agreement.
Canon Medical – Since 2013, it has been United's Official Medical Systems Partner, a contract that was extended in October 2018.
Hua Ti Hui – In May 2021, the Chinese betting company was named United's Official Global Betting Partner, succeeding Yabo Sports, who had held the position since August 2019.
Marriott Hotels – According to the agreement, Marriott will give its customers and United's supporters a one-of-a-kind VIP experience at Old Trafford through its 'Seat of Dreams' campaign, in which fortunate United fans will attend a match in the Theater of Dreams with special VIP hospitality.
Maui Jim – Maui Jim, a Hawaii-based sunglasses and eyewear company, was named United's Official Vision Partner in February 2019. Maui Jim will get access to United's player roster for promotional purposes under the terms of the agreement.
Melitta – It was announced as United's Official Coffee Partner in November 2017, originally as a regional agreement that was expanded to a worldwide agreement the following year.
Mlily – Since October 2016, Mlili has been United's Official Global Mattress and Pillow Partner, a partnership that was renewed in May 2018.
Remington – In February 2019, the American personal care company became United's first-ever Official Electrical Styling Partner, with both the men's and women's teams taking part.
Renewable Energy Group – In July 2021, it was named United's Official Renewable Fuel Partner.
The agreement calls on the two parties to collaborate to "promote good environmental change" and assist the club in achieving its long-term energy goals.
