News broke yesterday that WWE will hold the annual Money in the Bank PPV event in London this time and this will be the first time WWE will hold this PPV outside of the USA and this is a great move on the part of WWE and it will help revitalize the show and the show will held at the legendary O2 arena on 1st July and Triple H has played a masterstroke by having one of the premium WWE shows in the UK.
The Money in the Bank match concept was one which has lost its importance in the last few years because the winners would not get successful cash ins and this year was the breaking point with Austin Theory but Triple H wants to restore the prestige of the event and by having it in London was the best move.
Let’s discuss why it was such a good move:
The tickets will sell out fast and it will be a full house
This is one of the best advantages that WWE will get by having Money in the Bank in London and the fans there will buy all the tickets because they are getting this sort of big show in London for the first time in 20 years. And the O2 arena is the perfect location as it is a legendary venue seating 20,009 fans and all 20,000 tickets will be sold in hours. And WWE will get lots of revenue from the show.
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The Fan Engagement will be off the charts
Like the first point this is also about the fans, however this will be about the fact that the UK WWE fans will be loud throughout the show and they will keep the show engaging with their creative chants throughout the show and the wrestlers will also be motivated to perform at their best in such a dangerous match as the Money in the Bank Ladder Match. The 20,000 fans in London will blow the USA crowds out of the water.
Having international events helps in wider reach
If WWE keeps having all the events in the USA then it will not be an international company, so this new regime’s moves of having international events in different regions of the world is a great strategic move on the part of WWE which helps the reach of those events to grow amongst the people living there and in that nation. For example The Elimination Chamber will be in Montreal Canada and the Money in the Bank will be in London so that means 2 PPVs which WWE will hold outside of the USA.
