Finn Balor is undoubtedly the most talented superstar that the WWE has at present. Despite having the features of a cruiser-weight wrestler, Balor has made an outstanding impact in the heavyweight division of the WWE. He competed in a tournament and won the Universal Championship. He was the inaugural Universal champion in the history of professional pro-wrestling. However, owing to injuries he had to vacate the title the very next day. Post that, he never won nor got any proper title shot in the WWE.
At the Greatest Royal Rumble PPV of the WWE, the world witnessed an epic fatal four-way match for the Intercontinental Championship between Seth Rollins, Samoa Joe, Miz and Finn Balor. This match was perhaps the best match of the night. It was a ladder match and the only way to win this match was to incapacitate your opponents and climb the ladder to claim the fortune at stake.
Throughout the match, all the four players displayed outstanding athleticism. Balor was the hot favorite of the WWE Universe and he fought outrageously. In the end, he climbed the ladder and was about to capture the Intercontinental Gold when Rollins came out of nowhere and snatched the title from his grasp.
The belt hit Balor and his eyes suffered injury. There was a heavy blood flow. The entire WWE Universe couldn't stomach the fact that he was not crowned as the Champion. Had he won, it could have set a rivalry between him and Seth Rollins. It could have also paved the way for new story-lines and fresh feuds. The WWE Universe would have been happier to see Balor defending his title against the likes of Braun Strowman, Bobby Lashley, Kevin Owens and others.
Not many Irish Wrestlers have won the Intercontinental Championship in the WWE. Had Balor won the title, it could have set new trends in the WWE. It would have been absolutely 'best for business'. The WWE management should have made it happen. Balor has the ability to sold arenas and as the Intercontinental Champion, he could have headlined several PPV's and main events.
Also, Finn Balor as the Intercontinental Champion could have engaged in a feud with Brock Lesnar. Had the duo collided, and kept their championships on the line, it could have paved the way for a title unification. The winner of that match would have been termed as the WWE Heavyweight Universal Intercontinental Champion.
Hence, Balor was a more deserving Champion than Seth Rollins in all the aspects.