Real Madrid participates in the Spanish La Liga and other renowned competitions, making it one of the most successful and well-known football clubs in the world. The team has won four FIFA Club World Cup championships, 13 UEFA Champions League championships, 19 Copa del Rey trophies, and 34 league championships.
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However, Real Madrid also counts on the collaboration and backing of a number of sponsors, who give the team both financial and tactical help. In addition to enhancing the club's performance, facilities, and community involvement, sponsors also enable it to develop its fan base, brand, and money.
1. Emirates
Industry: Aviation
Value: $80 million per year
Duration: 2009-2026
The national airline of the United Arab Emirates, Emirates, also serves as Real Madrid's primary sponsor. The airline also sponsors the team's uniforms and has a naming rights agreement for the club's training facility (Emirates Training Centre). Emirates also offers the team and its supporters hospitality and travel services.
2. Adidas
Industry: Sportswear
Value: $120 million per year
Duration: 2019-2028
Adidas is a German sportswear brand that provides Real Madrid with their official uniforms. The business creates and produces the team's home, away, and third kits in addition to its training apparel and fan gear. Adidas also works with the team on promotional efforts.
3. Palladium Hotel Group
Industry: Hospitality
Value: $15 million per year
Duration: 2019-2024
Real Madrid's official hotel partner is the Spanish hotel brand Palladium Hotel Group. For the club and its supporters, the business provides exclusive lodging, experiences, co-branded promotions, and events. The club's initiatives for social responsibility and youth development are also supported by Palladium Hotel Group.
4. Nivea Men
Industry: Cosmetics
Value: $10 million per year
Duration: 2017-2025
German cosmetics company Nivea Men is Real Madrid's official partner in men's grooming products. The business offers co-branded goods and promotions for fans in addition to grooming products and services for the team's players and personnel. Through online content, contests, and events, Nivea Men interacts with its customers' fans as well.
5. Hankook
Industry: Tyre manufacturing
Value: $8 million per year
Duration: 2016-2023
The official tire partner of Real Madrid is the South Korean company Hankook. Through joint marketing initiatives, films, and events with the club, the corporation presents its innovations and goods. Hankook further contributes to the club's grassroots initiatives and football schools.
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6. EA Sports
Industry: Video games
Value: $6 million per year
Duration: 2011-2024
Electronic Arts (EA) has a section called EA Sports that creates sports video games. EA Sports is also the official video game partner of Real Madrid. The firm includes the team's players, uniforms, stadium, and emblem in their FIFA series and offers fans access to special material. The club's esports team is also supported by EA Sports.
7. Midea
Industry: Home appliances
Value: $5 million per year
Duration: 2020-2023
The official home appliance partner of Real Madrid is the Chinese manufacturer Midea. Through joint marketing initiatives, films, and events with the club, the corporation presents its innovations and goods. Additionally, Midea supports the club's environmental and charitable endeavors.
8. Movistar
Industry: Telecommunications
Value: $4 million per year
Duration: 2019-2022
Real Madrid's official telecoms partner in Spain is the Spanish telecommunications firm Movistar. The business organizes fan activities and events and provides special telecommunications goods and services for the team and its supporters. The club's digital innovation and transformation are also supported by Movistar.
9. Citibank
Industry: Banking
Value: $3 million per year
Duration: 2019-2022
In several areas, including Asia Pacific, Europe, the Middle East, and Africa, Citibank is the official banking partner of Real Madrid. Citibank is a multinational banking and financial services organization. The business sponsors fan activities and events and provides them with exclusive banking products and services. The club's efforts for women's empowerment and projects with a social impact are also supported by Citibank.
10. Nestlé
Industry: Food and beverages
Value: $2 million per year
Duration: 2019-2022
In several areas, including Asia, Oceania, and Africa, Nestlé is the official nutrition partner of Real Madrid. Nestlé is a Swiss food and beverage giant. The business offers co-branded goods and promotions for fans in addition to nutrition products and services for the team's players and personnel. The club's health and wellness initiatives are also supported by Nestlé.
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