In today’s discussion, we take a look at how the global business of football is evolving in and around the world of sports. With the influx of evolution in all sectors, the business of sports is no behind. The sporting fraternity is investing heavily to build bigger and better brands via many projects.
THE CITY FOOTBALL GROUP :
The City Football Group, owned by Khaldoon Al Mubarak, is the possessor of Manchester City - the current Premier League Champions. It seems like, with the recent glory the club and its investors have embarked on an expedition to build their brand worldwide. The journey is focused on acquiring stakes at different clubs from all parts of the world. Their main goal is to expand Machester City’s brand name worldwide through various activities related to football. The group came into existence back in 2013.
Video: The History of City Football Group
THE MISSION & VISION :
The entity aims to focus on football-related business around the world. Their key point of interest is to uplift different football ecosystems. The motive is to provide help through funding, technical and marketing activities. The CFG is invested in foreseeing and understanding the future of football as well. The accomplishments although will depend on the approach towards the developmental activities. Keeping in mind that the entity has been performing all right, the future seems to be soothing. But, their key focus will master in appealing to a wider fanbase worldwide for Manchester City’s growth as a trademark.
The entity boasts of a high-ranked youth development system, and a global scouting network. The CFG owns three high performing clubs and owns minor stakes in the other three. Accompanying Manchester City, they have Melbourne City FC and the New York City FC as the other two teams where they hold major stakes. The other three in the list are the Yokohama F Marinos, Club Atletico Torque and Girona FC.
However, the City Football Group is not restricted to invest in the primitive football ecosystem. In July 2016, City Football Group announced its first investment in competitive FIFA with the signing of a player for Manchester City, becoming only the second Premier League Club to sign an esports player. Today, Manchester City is represented by former PlayStation 4 World Champion Kai ‘deto’ Wollin, and 2018’s FeWC semi-finalist Marcus ‘Marcuzo’ Jorgensen.
THE INSTITUTION :
With the investments at play, the group has started to build its own institution - opting Manchester City as the principal. The CFG has formed a network, where the members are accommodated from all over the world and plans to be admitting newer students. The recent reports forecast that the CFG is also planning to take a call and establish their roots in India. Although, there have been no compact talks about the planning; an investment can untick a milestone for the football industry in India.
Moving on, will this quest of investing in smaller clubs bear the fruits and make the League leaders and their owners a big brand? Or will this enterprise turn out to be another of the key investors in the Sporting fraternity? An answer, time will reveal.
Visit City Group Football Website: Creating globally connected football communities
Video: City Football Group Globalisation
