Sports have an amazing and unique way of making a positive impact in society. Whether it's helping children, communities or even nations, sports make a difference on a daily basis.
Sure, nothing is all sunshine and lollipops, but there is good being done with sports as the platform. So instead of focusing on off-the-field scandals or even the games themselves, let’s take a few moments to focus on nothing but the positives.
Economic Impact
Sports represent a billion-dollar business - that’s no secret. But what you might not realize is positive impact sports have on local economies, mainly through tourism dollars. In 2016, the New York City Marathon boosted the city’s economy to the tune of $340 million. Bob Nightengale of USA Today reported that the Chicago Cubs generate $600 million annually for the state of Illinois.
Jobs
Part of the economic impact involves jobs. According to Economic Modelling Specialists Intl., as of 2015, the sports industry in America produced 456,000 jobs (average salary $39,000). These jobs include far more than just the athletes—EMSI looked at other occupations involved with spectator sports such as coaches, referees, and agents. And that doesn't even take into consideration the many stadium vendors and their employees, front-office personnel, etc.
National Unity
Sports provide a platform for people to come together and support their country. International events like the Olympics and the World Cup serve as a point around which to rally and show national pride and unity. During the 2014 World Cup, American fans turned out in en masse to support the men’s national team. FIFA reported that 200,000 World Cup tickets were sold to U.S. residents. Sports also have the power to lift people up in times of turmoil.
City Pride
Along with national pride goes city pride. There is certain togetherness, certain camaraderie (friendship) that total strangers can achieve simply by virtue of living in the same city and rooting for the same team. Look at the Seattle Seahawks. Their fans are so proud and united, they consider themselves part of the team, the 12th man on the football field. In fact, the Seahawks are actually trying to trademark the number 12.
Role Model
Ask young children who their role models are, and I bet a good amount of them would name an athlete. Recently, a 7-year-old boy sent his Pee-Wee football jersey to Houston Texans defensive end J.J. Watt. The boy, Anthony Tarantelli, included a letter and called himself Watt’s “biggest fan.” Watt, who has gained a reputation as one of the NFL’s biggest role models, responded by sending the young boy some gear and a letter of his own.
Matt Hammond of Sports Radio 610 reported that when asked if he considers himself a role model, Watt said, “I’ve always felt as though there’s people who look up to us, or look up to me, so I try to provide the best example possible. I don’t judge anybody else. I can only speak for myself.”
Helping Kid Get Active
According to the Centres (CDC), “More than one-third of children and adolescents were overweight or obese” in 2016.
Young people who look up to athletes might be more likely to get out and play sports themselves. As a more concrete example, sports leagues have done their part to get kids active and healthy. The NFL Play 60 campaign works to “tackle childhood obesity by getting kids active.” According to Bruce Kelley and Carl Carchia of ESPN The Magazine, in 2011, approximately 21.5 million youth between ages six and 17 played team sports.
