Qatar is hosting the 2022 FIFA World Cup. It is the 22nd ever world championship for the sport.
A few days before the final match, analysts have posted odds on the team's success, as bookmakers support the players as well as Vulkan partners. The finals are scheduled for December 18.
How do online bookmakers cooperate with tournaments
Most sports fans not only like to follow their favorite discipline, but also like to bet on sports and other events. Webmasters can earn money by collaborating with betting companies via the bookmakers partnership programmes, which are lucrative systems of cooperation, where the partners receive income for referring new clients.
The main principle behind the best betting affiliate programmes is that the bookmaker's advertising agent advertises its services on its traffic channels.
Different resources can be used for this:
Websites - pages on sports or gambling themes, news portals and other sources that have a potentially targeted audience for the bookmaker are suitable.
Personal or themed blogs - often even small blogs with a loyal audience show a good conversion rate.
YouTube channels - in this case a small video insertion is needed as additional creativity.
Social networks and messengers - banners can be placed in communities and channels.
Mobile applications - some betting partnerships are interested in this type of traffic.
The main condition is not to use scamming, direct references to the company, contextual advertising and other methods forbidden by the policy of each bookmaker.
When registering to an affiliate, an affiliate has to attach the links of their information channels. Another advantage not every bookmaker affiliate program has is creating a network of referrals. Not all bookmakers offer this way of working, but it benefits all parties involved. An agent can attract new webmasters to the programme and receive a fixed percentage for their successful work.
What kinds of affiliate programs exist?
The goal of V.Partners affiliate program is to advertise in such a way which makes an audience interested in a bookmaker's services, follow a referral link to register an account or activate a unique promo code. Bookmaker affiliates use several models to pay the agent's fee:
RevShare
The agent receives a percentage of the bookmaker's net profit. It takes into account the money that the bookmaker has earned from the actions of the agent attracted by the partner. This percentage is fixed and is reviewed, as a rule, if the advertising is highly effective.
CPA
CPA - payment of a certain amount of money per targeted action. For conversions, most often a new account registration and deposit is appropriate.
Hybrid forms
Large affiliates or agents with high performance can rely on this model. Payment is in RevShare + CPA format. The percentage of RevShare is lower, but the total income is still very high.
The main aim of the affiliate model is to provide the betting company with a stable network of info agents, who skillfully attract traffic and redirect it to the bookmaker's platform.
