The British sporting legacy embodies one of the most innovative teams ever to exist in Formula 1. McLaren truly defines the legacy of its founder, Bruce McLaren. Winning 8 constructor championship titles and 12 driver’s titles escalates the winning persona of a British monarchy. McLaren is not a racing team but an epicenter of technological innovation. They were the first to use carbon fiber in car construction. With a rich history of awards and mergers, it was one of the most successful teams in the 1980s.
The McLaren F1 team’s sponsorship deals generated about $148.1 million revenue in the 2023 season, according to the global data report. The official McLaren website mentions 53 partners for the current season including OKX, Android, Google Chrome and Cisco. In this article, we will delve into the sponsors of the McLaren F1 team for the 2024 season.
Top Mclaren F1 Sponsors 2024 list
1. OKX
OKX is one of the emerging players in the computational technology of Web 3. They are known as the fastest-growing crypto trading platform globally. With one of the fastest crypto brands also helping to elevate the rise and shine of the McLaren F1 team, the sponsorship was extended in 2023 and moved beyond Formula 1. Now the brand also shows support for McLaren cars in different sporting series, such as Formula E and Indy cars.
2. Google
McLaren surprised everyone when the automotive brand signed a multi-million-dollar deal with the world’s biggest tech company, Google, in 2022. Google became the official team partner with the Papaya squad. This collaborative effort benefited both parties, as McLaren was hampered by Google's most recent technical assistance and data interpretation software. Whereas Google displays its infamous Android emblem on McLaren cars and Google Chrome branding on the wheels of F1 cars appears authentic, demonstrating that they are the fastest-growing internet service sector globally.
3. CISCO
Cisco is one of McLaren's key partners for the 2024 F1 season. Cisco is the futuristic company that powers the internet. Cisco assisted the papaya squad in re-enhancing McLaren's technological infrastructure by providing one of the IT solution hierarchies. The brand supports the team's data analysis and builds up expertise in connectivity and productivity both on and off the track.
4. DP World
DP World is one of the leading premium logistics and transportation companies that has expertise in travel and shipment services. This sponsorship deal was made in collaboration with McLaren Racing in 2023. With DP World’s visionary illustration, the racing firm gets aid for their logistics solution and also helps them analyze track performance. McLaren provides DP World with a large fan engagement platform to reach out to a wider international audience.
5. Dell Technologies
Dell Technology has been one of the most prominent sponsors of McLaren Racing since 2018. The US-based computer manufacturer is now the official technology partner for the McLaren F1 team as well as the McLaren Automotive Group. With Dell software and technological aids, the team collaborates on different projects in the digital transformation of the team in the motorsport realm. Alienware, the leading manufacturer of gaming PCs, is powered by the McLaren Shadow Project.
6. Coca-Cola
The brands have been partnered since 2018. This was the first time Coca-Cola was featured in a Formula 1 car In 2020, McLaren Racing announced that they had extended their partnership until 2025. In collaboration with the iconic beverage company, McLaren is transforming its portfolio across various fields, and Coca-Cola is helping in developing events, fandom activities, and online promotions for the team.
7. CNBC
The partnership started in 2018 with a motive to expand the digital network and transform it better. Under this collaboration, the team will share its innovation and technological advancements for the world-leading business news network. Whereas the news firm will provide a digital network platform to inspire the racing team.
8. Unilever
The world's biggest consumer goods supplier, Unilever, signed a multi-million-year contract with the McLaren Racing team. This partnership was extended after the 2020 season. Some Unilever products, such as Lifebuoy, Lipton, and Rexona, invested heavily in the racing team. Over 60% of the brands have invested in the development of teams, and in return, McLaren is providing network collaboration and resources to finance these sponsorships.
What are your favorite brands on the list? Please let us know in the comment below.
Also, check the other F1 teams sponsors list below:
