With a history of 16 constructors and 15 driver's titles since 1950, Ferrari Racing is one of the most recognizable and respected teams in Formula 1. The group also enjoys a significant level of economic success, with some of the biggest and most prominent sponsors from a variety of sectors.
Check out here History of Ferrari in Formula One
In this blog article, we'll look at some of Ferrari F1 team sponsors for the 2023 season and discuss how their relationships with the team benefit them.
Shell
Since joining the team as its primary sponsor and technical partner in 1996, Shell has served as the official gasoline supplier and the title partner of Ferrari Racing. The British-Dutch oil and gas firm shells out over $100 million a year to have Ferrari Racing display its emblem on the front of its vehicles as well as on its digital platforms and fan interaction initiatives. In addition, Shell offers technical assistance and expertise, high-performance fuels, lubricants, and fluids to Ferrari Racing.
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Santander
Since joining the team as a financial services partner and co-owner in 2010, Santander has served as the official primary partner and rear-wing sponsor of Ferrari Racing. The Spanish bank spends over $80 million a year to have its name and badge displayed on Ferrari Racing's back wing as well as on the team's websites and business endeavors. Along with Exor N.V. and Piero Ferrari, Santander also holds a 10% share in Ferrari Racing.
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Genesys
Since 2023, Genesys has been Ferrari Racing's official team partner and side pod sponsor, serving as the team's software partner and innovation leader. A $50 million annual fee is paid by the American software corporation to have its brand shown on Ferrari Racing's side pods as well as on the team's digital platforms and technological advancements. Additionally, Genesys and Ferrari Racing work together to create cutting-edge technologies for cloud computing, artificial intelligence, and customer experience.
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Ray-Ban
Ray-Ban joined Ferrari Racing as the team's eyewear partner and lifestyle leader in 2017, becoming the official team partner and halo sponsor. The American-Italian manufacturer of high-end sunglasses and eyeglasses shells out around $40 million annually to have the team's digital platforms, lifestyle programs, and halo emblazoned with its emblem. Additionally, Ray-Ban creates limited edition eyewear with the logo and colors of Ferrari Racing.
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Amazon Web Services
Since 2018, Amazon Web Services has become Ferrari Racing's official team partner and barge board sponsor, joining as the team's cloud computing partner and performance leader. The American affiliate of Amazon that offers on-demand cloud computing platforms and APIs shells out around $30 million annually to have the team's performance initiatives, digital platforms, and barge boards branded with the company's logo. Additionally, Amazon Web Services offers Ferrari Racing access to its cutting-edge cloud computing services, platforms, and tools for data analysis, machine learning, and fan interaction.
Ferrari Racing has a number of significant sponsors for the 2023 season, but there are many more that provide the team with additional assistance. Richard Mille, CEVA Logistics, Mission Winnow, and Bitdefender are just a few of the official partners that support Ferrari Racing's operations and business with goods and services. Some of the official sponsors who joined the squad in 2022 or 2023 with multi-year contracts include Estrella Galicia, HCL Software, Harman Automotive, and Palantir. Some of the official vendors who supply goods and services to Ferrari Racing's hospitality and lifestyle include Giorgio Armani, Riva, NGK Spark Plugs, and Brembo.
Some of the official technical suppliers that offer goods and services to Ferrari Racing's engineering and racing include Puma, Bang & Olufsen, VistaJet, and Mahle. Some of the official regional partners that serve certain markets and locations where Ferrari Racing has a significant presence include Pirelli, Ecopol, Freccia Rossa, and TechnoGym.
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