Aston Martin is one of the few iconic teams that have been curated as one of the best Formula 1 teams to debut in the first edition of the World Championship in 1959–60. Unfortunately, the team did not make it big in the Grand Prix and left racing after a few seasons. Many other brands collaborated with the team, but the business model was unsustainable. The team launched a comeback campaign in 2021 and has undergone significant changes in recent years.
For the 2024 season, the team has made a remarkable response, and its portfolio has grown with an impressive directory of sponsors. High-performance engines, business deals, and sponsorships made the team climb up the ranks under the ownership of Lawrence Stroll. The Aston Martin F1 team’s sponsorship deals generated about $93.2 million revenue in the 2023 season, according to the global data report. As per the team’s website, 24 partners are sponsoring the Aston Martin F1 team with Aramco as title partner. The team has 5 official suppliers as well. In this article, we will look at the top Aston Martin F1 team sponsors of 2024.
Top Aston Martin F1 Team Sponsors 2024
1. Aramco
Aramco is a global integrated energy and chemical company with a title sponsorship for the Aston Martin F1 racing team. In 2022, the company made a bold decision to collaborate in motor racing and become a strategic title partner of Aston Martin. This partnership would bring new investment in developing advanced technology. Aramco is also trying to reduce recent emissions in the automotive world, leaving no carbon footprint.
In December 2023, Aramco extended its partnership deal with the team. A new 5-year agreement has been proposed until 2028 so that both brands will work together on new mobility technology.
2. Cognizant
As a global leader in science and technology, Cognizant is the service partner of the Aston Martin F1 Racing team for the 2024 season. With a technology expert behind the wheel, the team blends innovations such as cloud data, AI, and the Internet of Things. Both the British carmaker and IT firm shared passion and advancements in technology to upgrade the F1 racing team.
3. JCB
JCB is one of the third-largest manufacturers of industrial and agricultural equipment. They have been a global partner with the racing team since its Racing Point days in 2019. When the team was rebranded in 2021, the British construction company renewed its joint venture contract for the 2022 season. As part of its commitment to British Motorsport, the JCB entered the sport to put its logo back on the car. Both brands share a rich history of racing for their innovation and engineering insights.
4. Sentinel One
In 2021, Sentinel One was announced as the official cybersecurity partner for the Aston Martin Racing Team (AMR). The autonomous cybersecurity firm has already been the official global partner for the Aston Martin Lagonda car manufacturer since 2018. With the diversity of data management and the power of AI, the British car manufacturer designates Sentinel One as the official technical partner for its racing team.
In 2023, the team decided to extend their collaboration in a multi-year agreement to improve overall safety, security, and success on and off the track. With its harness of AI data power, the brand is helping the racing team deliver AI-powered security so that they stay ahead of the competition.
5. NetApp
NetApp is the global data infrastructure service sponsor for the 2024 Aston Martin F1 team. In 2021, the racing squad decided to pair with the leader’s partnership for data-centric analysis in the new generation of racing. This sponsorship deal will upgrade the team’s cloud-led data software for various analyst research projects. Whereas the team will share its platform to determine the importance of data in modern F1 racing.
6. CITI
Citi is the global partner of the AMR for the 2024 season. In 2021, the team proposed a business partnership with the banking firm for global sponsorship. Citibank has partnered with Fernando Alonso since 2016. After the mutual partnership, Citi branding will be visible on the halos of both teams’ F1 cars. Alonso and Citi proved an ambitious journey in branding for the team racing to the pinnacle of motorsport.
7. Pirelli
Pirelli is the world’s leading tire producer. To achieve the highest level of performance, safety, and speed, the brand extended its contract to be the tire supplier for Formula 1 racing until 2030. Aston Martin has also won a lottery to become the first F1 team to test Pirelli’s new set of tires for the 2026 season.
8. BOSS
In June 2022, Hugo Boss became a global fashion brand partner for Aston Martin Racing. This collaboration allowed the fashion brand to create official merchandise for the racing teams as well as formal clothing for the team drivers. The team will be focusing on technology, craftsmanship, and relentless design. Whereas, Boss will design and develop the roster look for the entire racing team.
Additional Key Partners:
Some other team partners include Circle, EPOS, and Avatrade. In February 2023, Aston Martin acquired Globe-Trotter as their global luggage partner for the 2024 season. With a successful business deal, the team quickly approaches Velocity Black as the team’s official luxury lifestyle partner in 2022. Some honorable mentions that made a perfect team with perfect sponsorships are Wolfgang Puck, Valvoline Global, Service Now, and the Financial Times. Many of our supplier partners include Oakley, OGIO, Stilo, and OMP.
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