No matter how far a market may be from one's primary product, businesses are constantly trying to gain a footing in it.
Because of this, major sportswear manufacturers like Nike only had to see the word "Sports" added to the letter "e" to start salivating over the prospect of producing uniforms for eSports teams.
Because of this, prominent sportswear manufacturers like Nike only had to see the word "Sports" added to the letter "e" to start salivating over the prospect of producing uniforms for eSports teams.
The word "jerseys" is used here in the broadest sense possible because they are essentially golf polos for people who roast in the sun.
Sportswear behemoth Puma revealed its first gear specifically made for esports right before Christmas..
The lightweight socks are known as "Active Gaming Footwear," costing $105 or £80, and are made to be worn indoors and in esports arenas.
They offer the professional gamers the comfort, support, and grip they need to compete at the highest level.
Puma has wisely taken advantage of the eSports foot sector with a $105 pair of gaming shoes in search of a purpose, seeing that Nike had sports tops covered. Check here Top Football players who are sponsored by Puma
Of course, just joking. In fact, if you claim that it is absurd to offer shoes designed for a primarily sedentary pastime, all you are doing is demonstrating your understanding of the athleticism needed to be an eSportsman.
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However stupid their intended use may be, they do appear to be light and comfortable. It follows that it won't be long before 60-year-old divorced dads who haven't played a video game since a stoned Pac-Man session in 1983 decide to pair these fashionable babies with a snug-fit Under Armour running shirt that draws attention to their erect nipples while guiding them through the frozen section of Trader Joe's in search of microwaveable chicken tikka masala.
The first iteration of Active Gaming Footwear was the gaming sock, which was developed with console gamers in mind. For use indoors and in arenas, it provides seamless comfort, support, and grip so players can adjust to various active gaming modes and perform at their peak.
High-profile eSports footwear offerings have just surpassed a new standard with the launch of the "Active Gaming Footwear" sock from PUMA (XETRA:PUM.DE +8.41%).
Additionally, many gamers prefer to not wear sneakers indoors, and wearing socks alone is almost sure more comfortable than wearing sneakers. It has a split bottom for flexibility, an innovative knitted upper for "comfort and breathability," and TPU skin for added support.
The "MIBR ONE-TAP" sneaker from K-Swiss and other footwear geared toward enhancing eSports performance have preceded PUMA's eSports sock in popularity.
They're part of the Nite Jogger family, they get you moving, they're bright, and they let people know you like Ninja or Fortnite. In addition, the cost isn't outrageous when compared to shoes for celebrities of a comparable stature.
According to reports, they are made to be used both at home and in large arenas where esports competitors compete.
The sock-like shoe, which you can see in the image above, is really more of a slipper with bottom grips. It does appear to be a lot more flexible and comfortable despite looking more like a sock than a shoe.
Few esports professionals are likely to be walking around outside in these things, but it would probably be a nightmare if you, say, stepped in a puddle.
Active Gaming Footwear by PUMA is now offered for £80.00 and $160.00 AUD in places like the United Kingdom and Australia. As was already said, it doesn’t seem to be accessible in the US at the moment.
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