DraftKings is one of the United States’ most popular and successful online sportsbook. They cover a wide variety of sports, from the four major leagues to soccer, horse racing, volleyball, tennis and more. Any fan of sports betting in the USA has probably looked into DraftKings at least once, and most are long-time users by now.
The website’s success has had some very positive impacts on their business. For example, just recently, DraftKings has signed a sponsorship deal with several franchises from all four of the major league sports in the United States. In this article, we would like to take a look at the sports and teams that DraftKings sponsors.
NFL – New England Patriots
The National Football League is, of course, America’s most popular sports organization. Befitting of the league in charge of the country’s favorite sport. The NFL generates billions of dollars annually, from ticket sales, merchandising, and of course, sponsorships.
Recently, DraftKings has made a sponsorship deal with one of NFL’s most notable teams, the New England Patriots. A fitting match, as both DraftKings and the Patriots were founded in Boston, Massachusetts.
Massachusetts is one of the numerous states where online betting is legal. Indeed, if you ask “which states is DraftKings sportsbook legal in?” the first answer would be Massachusetts, as it is the website’s home state. Their recent partnership with the Patriots is the first ever collaboration between a bookie and an NFL team, and it will likely open the door for many such sponsorships in the future.
NHL – Various Teams
Hockey has recently been taking a dive in popularity, especially when compared to the other three major league sports. In fact, in 2022, soccer overtook hockey as America’s fourth-favorite sport. However, that does not mean that hockey has lost all popularity. It still remains incredibly beloved, and watched by millions of Americans.
DraftKings may only have a sponsorship deal with one NFL team at the moment. However, they sponsor three of the National Hockey League’s teams. The New York Rangers, the St. Louis Blues, and their home team, the Boston Bruins. All three of these teams have a promising deal with DraftKings, and will likely continue to bear the website’s logo in the future.
MLB – Various Teams
If you though DraftKings is successful in the hockey league, wait until you hear about their sponsorship deals when it comes to Major League Baseball. The online sportsbook and fantasy sport website has partnered up with dozens of Major League Baseball teams, some of which are the most popular and beloved in the entire country. Some of the most popular ones include the Boston Red Sox, the Chicago White Sox, and The Kansas City Royals.
NBA – Various Teams
Finally, in 2022, DraftKings managed to land a multi-year partnership with three notable National Basketball Association franchises; those being the Sixers, the Celtics, and the Pacers. In other words, DraftKings now, officially has sponsorship deals with all four of America’s most popular sports leagues. Befitting for the country’s top online bookie.